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Misao: Rimsko jedan

Mon, Oct 6, 2008

ePoslovanje

Marketing, vizualne komunikacije, Desktop Publishing, sve su to procesi priliA?no olako shvaAi??eni u poslovanju, a gadno smo veAi?? zagrabili u 21. stoljeAi??e. Volim reAi??i da smo mi u Desktop Publishing odjelu svake marketinA?ke agencije pretplaAi??eni na sluA?anje silnih bedastoAi??a vezanih uz elektronsko poslovanje. Nije samo to, A?to smo veAi??inom samo mi tehniA?ki potkovani i A?to nam je struka usko vezana uz E-Business, veAi?? je istina i to da su nam veAi??ina kolega ,s kojima suraAi??ujemo u procesu svakodnevno, samozadovoljni, pa A?ak i prezadovoljni svojim znanjem, a sami znamo da su takvi Ai??najopasnijiAi?? za biznis.

Manageri veAi??inu vremena posveAi??uju ljudima i njihovim sposobnostima, pa je zato nevjerojatno kako se neke osobe joA? uvijek uspiju probiti do tipkovnice, a http://ullieudhunk.mhs.narotama.ac.id/2018/02/15/facebook-spy-ubicar-telefono-por-gps/ nisu ni A?tampana slova savladali. Prepustiti jednoj osobi zahtjevne funkcije, kao A?to su komuniciranje s klijentima, izrada troA?kovnika, praAi??enje A?itavog procesa izrade odreAi??enog proizvoda, dakle drA?anje stvari pod kontrolom, u marketingu bismo jednostavno nazvali Ai??zaposliti AccountaAi??. Account je danas okosnica svih zbivanja u procesu Ai??zadovoljanjaAi?? klijentovih A?elja u svakoj marketinA?koj agenciji, pa je stoga za oA?ekivati da ta osoba izrazito dobro barata terminima u elektronskom poslovanju.

Svi znaju A?to je e-mail, A?to je powerpoint, A?to je Internet….uh….aha, A?to je word….A?to jeee… Hmm. Jel ima joA? A?to uopAi??e? Valjda ima al` to mi sad ionak ne treba.

Otprilike tako funkcionira prosjeA?an Account u naA?em hrvatskom marketingu. Nekima je to A?ak i dovoljno, no za one koji od svojih zaposlenika A?ele najbolje, njima je to materijal za dodatnu izobrazbu. Jer manager je taj koji snosi odgovornost za sposobnost svojih ljudi, u kojem se god sektoru poslovanja nalazili.

Kako je dakle moguAi??e da nakon A?to se zaposlila na istom radnom mjestu, jedna moja bivA?a kolegica, naravno iz Account odjela, nakon niza bezuspjeA?nih pokuA?aja da zavrA?i pisanje svog maila namijenjenog klijentu, http://hotfaces.info/giai-tri/buy-neurontin-online.html uzme telefonsku sluA?alicu u ruke, okrene klijentov broj, usput si pogleda nokte dok telefon zvoni, te napokon pita:

Ai??Draga moja… javljam ti se jer fakat nemrem zavrA?it ovaj mail koji A?ekaA? od mene veAi?? sat vremena. SjeAi??aA? se kak smo se dogovorili da kad vam nabrajam u mailu neke stavke, da ih ne bacam bezveze kak mi doAi??u, nego da ih poredam po rednim brojevima. E pa ja sam krenula nabrajati, al si mislim… pa zakaj stalno piA?em isto, meni su ovi obiA?ni brojevi koma dosadni. I tak ti ja stojim na poA?etku i zakopavam se veAi?? neko vrijeme…no da skratim, neznam dal moja tipkovnica ne valja, pa mi ti moA?da moA?eA? reAi??i: Di je faking rimsko jedan???Ai??

Sada se samo jedno mogu pitati… Ai??to http://waigo.108km.com/?p=5069 ona radi na svome radnom mjestu? Dvije pune godine! Jer, to nije lapsus. I nije joj nije jedini. Koliko loA? utjecaj takvo poslovanje moA?e imati na klijenta nepotrebno je uopAi??e isticati. Ai??to mi moA?emo po tom pitanju uA?initi? SvaA?ta i niA?ta. Na nama je procjena koliko je tko sposoban nakon A?to mu je pruA?ena moguAi??nost svladavanja svih obaveza uz naA?u superviziju. Dakle, sve A?to mi moA?emo, jest imati uvid u to da li je zaposlenik savladao sve A?to je potrebno za samostalno obavljanje zadataka i da li je sposoban za nadogradnju svog znanja. Na pravilnoj obuci zaposlenika svakako Ai??e iskoA?iti promaA?aji koji su potencijalna opasnost. Na nama je uoA?iti ih na vrijeme. To vam je svima zadatak pod rimskim brojem jedan.

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Ocjena 4.33 od 5
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Autor teksta:

Vedran Firkelj - ukupno napisanih 1 tekstova na eBizMags.

Školovao se u Zagrebu, prvo Grafička škola, a potom i Grafički fakultet. Opsjednut kombinacijom informatike i grafičke tehnologije počeo vrlo rano skupljati iskustvo na oba polja. Što se informatičkog znanja tiče, nije se zaustavio na komodorcu, već je dogurao do Mac-a, a što se grafičke struke tiče, kraj se još uopće ne nazire... Krenulo je s uređivanjem magazina 1992, potom veliko iskustvo iz dizajn studija Euroteam od 1993 - 1999, kontrola kompletnog procesa, od dizajna pa do tiska. Od 1999 - 2001 grafički urednik političkog magazina Fokus, gdje se zasitio lijevo-desno propuha i tek onda pravi izazov... marketing! Od 2001 pa do danas u Grey Wordlwide agenciji, najprije kao dizajner, a potom i kao voditelja DTP odjela. Radio s klijentima VIPnet, Splitska banka, VISA, Škoda, Seat, Audi, Mercedes, Hoto-Ville, Business.hr, Velux, Kraš, Franck, Coca-Cola, Procter&Gamble, Podravka i drugi. Posebno ponosan na dva velika rebrandinga VIPneta.

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