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KuAi??anice preuzele Internet

Mon, Jun 30, 2008

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Prema rezultatima posljednjeg Valiconovog istraA?ivanja o navikama hrvatskih surfera, trenutno se gotovo milijun hrvatskih graAi??ana koristi Erectalis buy online, clomid reviews. Internetom. MuA?karci polako, ali sigurno postaju surferska manjina jer su kuAi??anice preA?le u A?estoku ofenzivu i na netu provode 3 i pol sata viA?e od prosjeA?nog korisnika. Ovo posljednje nismo izmislili.

Agencija za marketinA?ko savjetovanje i istraA?ivanje trA?iA?ta Valicon nastala nedavnim spajanjem dvaju agencija ai??i?? zagrebaA?ke Prizma istraA?ivanja i ljubljanske CATI d.o.o. ai??i?? objavila je rezultate istraA?ivanja o hrvatskom Internet prostoru koje je na uzorku od sedamdeset hrvatskih siteova provela gemiusAudience metodologijom. Prema rezultatima tog istraA?ivanja, u Hrvatskoj trenutno ima viA?e od 954 tisuAi??e korisnika interneta, a po prvi puta A?ene su po zastupljenosti pretekle muA?karce. Na muA?karce otpada 47,9 posto korisnika, a na netu se najviA?e palimo ne na pornografiju, veAi?? na automobilizam (34,5 posto) i tehnologiju. Na A?ene otpada 52 posto, a najviA?e ih privlaA?e sadrA?aji vezani uz kozmetiku (31,9 posto svih internet korisnika), zdravlje i zdrav A?ivot te sadrA?aji vezani uz zapoA?ljavanje.

Suprotno uvrijeA?enome miA?ljenju, osobe starije od 55 godina na netu provedu prosjeA?no gotovo A?est i pol sati, A?to je skoro sat vremena viA?e od mlaAi??e populacije

Od svih korisnika Interneta studenti i kuAi??anice su najaktivnije. Pod kuAi??anicom se podrazumijevaju ispitanici koji su u istraA?ivanju kao svoje zanimanje naveli brigu o kuAi??anstvu i obitelji. Iznenadio nas je podatak da su kuAi??anice ujedno najaktivnija grupa korisnika koja je na netu u promatranom razdoblju provela prosjeA?no 8 i pol sati, A?to je gotovo tri sata viA?e od prosjeA?nog korisnika koji u pet i pol sati provedenih na netu pregleda prosjeA?no 272 stranice.

Na Internet se veAi??inom spajamo kod kuAi??e (80,89 posto), a manjim dijelom na poslu (30,17 posto) ili iz A?kole (8,37 posto). Sve korisnike najviA?e zanimaju vijesti (65,7 posto ih posjeAi??uje stranice s vijestima bar jednom tjedno), filmovi i glazba (73 posto) i putovanja(59 posto). A?ak 85 posto surfera se izjasnilo da ih zanimaju vijesti na netu, a oni koji ih prate barem jednom tjedno prosjeA?no order Cialis Black online, cheap zithromax. na netu provedu 15 minuta duA?e od prosjeA?nog korisnika.

A?ak 37 posto korisnika Interneta A?ine korisnici stari izmeAi??u 15 i 24 godine koji prosjeA?no posjete 297 stranica, premda na svakoj stranici provedu A?est sekundi manje od prosjeA?nog posjetitelja. Nadalje, podaci demantiraju i uvrijeA?eno miA?ljenje da umirovljenici ne prate trendove i ne znaju se sluA?iti tehnologijom jer osobe starije od 55 godina na netu provedu prosjeA?no gotovo A?est i pol sati, Extra Super Tadadel online, buy dapoxetine online. A?to je gotovo sat vremena viA?e od mlaAi??e populacije.

Premda su kuAi??anice najaktivnija grupa korisnika, spolna raspodjela otkriva da muA?karci na mreA?i ipak provedu sat vremena duA?e i u tom vremenu prosjeA?no pregledaju 40 stranice viA?e od A?ena. Studenti i dalje prednjaA?e jer na netu pregledaju prosjeA?no 393 stanice.

Premda je ovo priliA?no iscrpno istraA?ivanje, u agenciji Prizma www.pharcharmy.in. istraA?ivanja istiA?u da se naA?in mjerenja takvih pokazatelja u Hrvatskoj tek treba uskladiti sa standardima koji se primjenjuju u drugim zemljama, gdje su mjerenjima obuhvaAi??eni i social networking siteovi, privatni blogovi, fotogalerije i sliA?na mjesta na kojima se mahom okuplja mlada populacija.

GemiusAudience je metodologija koja precizno utvrAi??uje standarde u istraA?ivanju gledanosti mreA?nih mjesta u Srednjoj i IstoA?noj Europi. Agencija Valicon provodi gemiusAudience istraA?ivanja hrvatskog Internetskog prostora provodi u partnerstvu s poljskom tvrtkom Gemius S.A.

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Autor teksta:

Kristijan Zibreg - ukupno napisanih 13 tekstova na eBizMags.

Kristijan Žibreg se bavi medijima, marketingom i odnosima s javnošcu petnaest godina. Karijeru je započeo kao urednik prvog hrvatskog magazina za videoigre "Hacker", a kasnije je radio kao voditelj interaktivnih projekata u Algoritmu, urednik tehnoloških priloga u news magazinu Nacional i direktor vlastite marketinške agencije. Danas radi kao konzultant za medije i interaktivne tehnologije. U slobodno vrijeme ureduje tehnološki portal TGDaily.com za koji piše analize te inovativne priče o online tehnologijama i Appleovim gadgetima koje rado koristi.

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