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EU pritisnula Google

Tue, Jul 1, 2008

eSigurnost

Da li ste uvjereni kako se privatnost na Internetu moA?e potpuno zaA?tititi u nekoliko jednostavnih koraka? A?INJENICA: najveAi??a svjetska traA?ilica Google veAi?? zna mnoge detalje koje najveAi??e svjetske tajne sluA?be mogu samo poA?eljeti.

Tehnologija kojom se Google sluA?i za pretraA?ivanje temelji se na sloA?enoj aplikaciji koja kontinuirano posjeAi??uje sve Internetske siteove i sprema kopiju svake pronaAi??ene stranice u srediA?nju bazu podataka, odakle se buy Apcalis SX, buy dapoxetine. stranice potom indeksiraju radi brzog pretraA?ivanja. Kada korisnik u traA?ilicu unese upit, Google pretraA?uje pojam u indeksu te prikazuje popis stranica koje zadovoljavaju traA?eni upit, s vezom prema svakoj stranici i kratkim saA?etkom sadrA?aja svake stranice pronaAi??ene u Googleovoj golemoj srediA?njoj bazi svih stranica. Takva tehnologija pretraA?ivanja pokazala se izuzetno brzom i efikasnom, no ujedno A?esto otvara pitanja privatnosti.

Europskoj uniji oA?ito je dozlogrdilo Googleovo A?iroko tumaA?enje privatnosti korisnika i praksa kojom je u kratko vrijeme najveAi??a svjetska traA?ilica u svojim rukama koncentrirala golemo, iscrpno znanje o navikama korisnika.

Prevelika koncentracija tako opseA?nih informacija o korisnicima u rukama jedne kompanije zabrinjava i Europsku uniju. Tako je VijeAi??e EU za zaA?titu podataka, koje se sastoji od 28 A?lanova i savjetuje Europsku komisiju i vlade EU o pitanjima zaA?tite osobnih podataka, zatraA?ilo da se Google oA?ituje u pogledu prakse da informacije o korisnicima pohranjuje i zadrA?ava na posluA?iteljima dvije godine. EU eksperti za privatnost i sigurnost podataka A?ele da Google te podatke na posluA?iteljima zadrA?ava kraAi??e, a zanima ih i kako kompanija koristi cookieje i napredne softverske algoritme koji se djelomiA?no ugraAi??uju u druge siteove, a pretraA?ivaA?koj kompaniji omoguAi??uju da lako doAi??e do detaljnih statistiA?kih informacija o tome koje siteove korisnici posjeAi??uju, premda se korisnik uopAi??e ne nalazi na Googleovoj traA?ilici.
Pritisak EU natjerao je Google u defanzivu pa je pristao podatke o pretraA?ivaA?kim upitima korisnika zadrA?ati na posluA?iteljima 18, umjesto dosadaA?nja 24 mjeseca, A?to je bio i osnovni razlog radi kojeg se Google naA?ao na udaru kritika da krA?i pravila Europske unije o privatnosti osobnih podataka.

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Autor teksta:

Kristijan Zibreg - ukupno napisanih 13 tekstova na eBizMags.

Kristijan Žibreg se bavi medijima, marketingom i odnosima s javnošcu petnaest godina. Karijeru je započeo kao urednik prvog hrvatskog magazina za videoigre "Hacker", a kasnije je radio kao voditelj interaktivnih projekata u Algoritmu, urednik tehnoloških priloga u news magazinu Nacional i direktor vlastite marketinške agencije. Danas radi kao konzultant za medije i interaktivne tehnologije. U slobodno vrijeme ureduje tehnološki portal TGDaily.com za koji piše analize te inovativne priče o online tehnologijama i Appleovim gadgetima koje rado koristi.

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  1. Rasprodat će i Vaš desktop | eBizMags Says:

    [...] je potaknulo paranoju stručnjaka za privatnost koji upozoravaju da Google tako dobiva potpuni uvid u sadržaje koji [...]

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